Online shopping is increasing, but do your clients have what it takes to get consumers to choose them? Here’s what you can do to help them increase their marketing websites’ appeal to maximize sales.
Online Shopping in 2024
According to a report by Wunderkind, 27% of consumers are shopping online more than they used to. Another 58% plan to maintain their online shopping habits, which are:
30% of consumers shop online two to three times per week
38% shop online between five and six times on a monthly basis
29% shop online every few months
4% shop online only once or twice a year
And, no, these aren’t just younger consumers’ shopping habits. According to Wunderkind, the consumers who shop online on a weekly basis are:
25–34-year-olds: 41% of this age group shops online on a weekly basis
18-to-year-olds: 36%
35–44-year-olds: 31%
45–54-year-olds: 29%
55–64-year-olds: 29%
65–74-year-olds: 20%
Additionally, 35% of consumers ages 18 to 44 plan to increase that frequency. The same is said by 28% of 45–54-year-olds, 25% of 65–74-year-olds and 16% of 55–64-year-olds.
What They’re Buying
The top categories consumers purchase from the most frequently are:
Clothing and Accessories: 69% of consumers shop online for these items most frequently
Home and Living: 48%
Beauty and Personal Care: 43%
Leisure: 30%
Travel: 20%
Entertainment: 25%
They’re primarily shopping for themselves (64%), family (27%) or friends (2%), but 5% also shop for their pets.
So, if your clients’ marketing websites include any of these product/service categories, they’re in luck!
Strategies for Targeting These Consumers via Websites
So, how can your clients enhance their marketing websites to influence this influx of consumers to make purchases from them? Wunderkind says that there are a few factors your clients’ marketing websites should focus on.
Competitive Prices
Not surprisingly, consumers cannot resist a deal. The top factor that makes consumers choose brands to buy from is price competitiveness (57% of consumers agree). They want to get the best price available.
Now, that doesn’t mean that your clients necessarily have to lower their prices on everything. Instead, they should focus on providing deals for first-time and loyal customers. Your clients can achieve this a few ways.
One way is by adding pop-up deals to their marketing websites. These should promote a percentage off first-time purchases in exchange for their email address. That way, not only will they get a percentage off in the moment, your clients can continue to promote deals.
Another way is by creating loyalty programs for your clients’ brands. According to a previous SalesFuel blog based on data from ebbo, loyalty programs are great for driving sales because they:
Make 84% of loyalty members feel more inclined to shop with a brand with fun and rewarding loyalty programs
Inspire 80% of members to think about a brand more often after joining a program
Influence 78% of members to spend more once they join a loyalty program
Encourage 78% of members to shop more times per year at that brand
For tips on how to create a loyalty program everyone wants to join, check out this blog.
Offering Quality Products
Another 53% of consumers say they’ll choose one brand over another for better quality products. Now, your clients know they have superior products, but how can they show that on their marketing websites?
One way is to add lots of pictures and videos of the product. When they can see the product from all angles, they’ll be more confident in making purchases.
Another way is by adding reviews from consumers who have already bought the product, especially reviews with pictures or videos. User-generated content like this boost your clients’ credibility by showing that real customers love the quality of the product.
Free Shipping
Free shipping is a nice touch that helps win over 18% of consumers. On single products, maybe it doesn’t make sense to offer it. But maybe buying more and/or joining your client’s loyalty program will make it worth your clients’ while.
Want to find out what can make your clients’ marketing websites more competitive? Check out their target audiences’ profiles on AudienceSCAN on AdMall by SalesFuel.
Photo by: Vitaly Gariev
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